Online shoppers are looking for the fastest, most secure way to get to your product. According to an Akamai Technologies survey, 47% of consumers expect a page to load in 2 seconds or less. Loading a page quickly can mean the difference in a visitor staying on your website. In most cases, if a website takes to long to load (over a second), they are going to think the website is unresponsive.
This has become a problem as technology has improved considerably. Users running SSDs want to make full use of them. If your website is what is hindering their experience, you just lost that user.
The extra time it takes to get to the cart is all the time it takes for the customer to change their mind in case of eCommerce websites. The faster your website loads the better.
Read the full article at 10 Ways to Make Your Website Load Faster
